Book recommendations

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The Lean Startup

Eric Ries

This book is great for…
Introducing yourself to entrepreneurship and innovation.
Why read this book
In entrepreneurship and innovation, the idea, hard work, perseverance, timing… none of them are the key for success.

To win, you need to build what customers will pay for. The most efficient way to figure that out is to ask the ones that are eager about what you would offer.

Build a prototype and get it in front of their eyes. Do not make assumptions. Come up with hypotheses and test them.

“The only way to win is to learn about customers faster than anyone else”
“Build, Test, Learn, Repeat”